Google Adwords PPC
What is Pay Per Click? Pay Per Click (PPC),
is an easy to understand advertising strategy. There are around 300
million searches at major search engines everyday. This causes 80% of
internet traffic. Placing your websites on these search engines is very
important in reaching as many potential customers as possible. But in
order to be seen and clicked, your website should be viewed close to
the top of a search list. Most people only reach up to the
third page of a search engine. Your goal should be to show up somewhere
on the first page. In PPC advertising you select keywords or
key phrases about your website, and the highest bidder ranks the best.
There is no upfront cost. You only pay when a visitor clicks your link.
The Pay Per Click advertising campaign is the premier growth
area in online marketing. Last year, an estimated $10 Billion was
spent on PPC advertising. The usual search engine optimization
can take weeks or even months to produce results. Pay Per
Click advertising can attract customers at an instant. The
only challenge is placing the ads on the correct websites and choosing
right keywords that will attract possible customers for a specific
product or services.
Pay Per Click advertising campaigns attract the right consumers in the
shortest possible time. This is the most cost effective way of
marketing products or services. PPC advertising can easily be managed
24 hours per day and 7 days a week through the internet. This allows
you to improve the campaign strategy by effectively responding to the
activities of both customers and competitors.
Google Adwords is the premier PPC program on the Internet and there are several of them. Yahoo and Bing have merged their PPC programs. PPC Academy
offers a comprehensive tutorial on how to best use Google Adwords and the principles you learn will apply to all PPC programs.
So what are you waiting for? Pay Per Click now and let your
business take the fast route to success.